As the saying goes, necessity is the mother of invention, and this was certainly the case with CardNoter.
Entrepreneur Ross Youngs, founder of CardNoter and the Univenture family of companies, faced a common business problem as he traveled around the country for conferences and seminars – how should he organize his growing business card collection? And how would he remember “who was who” when it came to sorting and using them later?
His current system was to quickly write a couple of brief notes directly onto a business card to help him remember important details about the contact.
But there were a couple of problems with this method. Once he returned home and started sorting through his cards, Youngs realized he couldn’t read his hastily scribbled notes. The space on the business card simply wasn’t large enough for proper notes about the contact. And he was still left with a pile of unsorted cards.