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CardNoter’s Tasting and Experience Journals are unique and interactive products designed to better connect consumers with breweries, dispensaries, distilleries, and wineries in a visual and intimate way.
Read on to learn more about how these handy booklets are intended to be used, as well as some helpful tips on how to utilize them to build your brand and create memories for your consumers.
A Bit of Backstory
We know that people love to collect things. Ephemera (items of collectible memorabilia, usually printed or written on, that are intended to be used for a short period of time) has been around since the late 16th century. CardNoter was to collect ephemera and preserve it for years of enjoyment.
The Tasting and Experience Journals are named CardNoter’s patented journal design abilities. The tasting worksheets provide in-depth notes for the taster to record information, but in addition, the poly pocket pages provide the taster with a unique and memorable experience – peeling off the labels from the products and storing them alongside their notes.
Approximately 65 percent of the world’s population are visual learners, Mind Tools estimates. So, what better way for customers to remember your product than to provide them with a visual connection and an engaging activity? CardNoter’s 2-in-1 design allows the user to create stronger memories by seeing the respective labels alongside their experience with the product.
Each journal contains multiple pockets and pages any beer, cannabis, whiskey, or wine enthusiast will be sure to get a kick out of returning to the business to “collect them all”.
Beer Tasting and Experience Journal
The CardNoter Beer Tasting and Experience Journal is a great choice for breweries, restaurants, bars, and the like as a giveaway item, promotional product, or add-on product.
It includes a full-color, foldout tasting, and aroma chart to help categorize beers. Each spread of pages contains a full-page poly pocket to slide in a beer bottle or can labels on the left, and on the right page, an in-depth tasting worksheet.
The worksheet has space to fill in:
- Name of the Beer
- Type of Beer
- Location
- Price
- Brewery
- Where it was sampled
- Color
- ABV
- Flavor Notes (floral, spicy, hops, citrus, bitter and more)
- Storage Vessel (Keg? Can? Bottle? And more)
- Flavor and Aroma Description
- Comments
- Final Rating out of 10
- Recommend, Do not Recommend, or Would Purchase
The Beer Tasting and Experience Journal is bound with a high-end twin-loop wire. The front and back covers can be fully customized with any design you like, and if you’re curious about further customization, just ask!
Cannabis Tasting and Experience Journal
With the cannabis industry on a rapid rise in popularity, cannabis accessories are a great investment. Marijuana Business Daily projects cannabis sales to reach $20 billion by the year 2022. As with alcohol, cannabis-tasting events and dispensary tours are starting to pop up in multiple states, so we created the Cannabis Tasting and Experience Journals accordingly.
In addition to a full-color, foldout tasting, and aroma chart, the journal also contains some quick fun facts about the history of cannabis – did you know that beer hops and cannabis flowers are in the same plant family?
Each spread of pages contains a full-page poly pocket to slide in dispensary labels on the left, whether it be a business card or a label from a cartridge or edible. On the right side is a tasting worksheet specifically for cannabis qualities.
The worksheet has space to fill in:
- Date
- Time
- Location
- Strain
- Color
- Type (sativa, indica, hybrid?)
- THC Percentage
- CBD Percentage
- Other Percentage
- Price
- High Duration
- Physical Effects (euphoric, creative, sleepy, hungry, and more)
- Flavor Profile (floral, earthy, herbal and more)
- Scent Profile (vegetable, spicy, fruity, and more)
- Extra notes
- Final rating out of 10
The Cannabis Tasting and Experience Journal is bound with a high-end twin-loop wire. The front and back covers can be fully customized with any design you like, and if you’re curious about further customization, just ask!
Wine Tasting and Experience Journal
Wine tastings are organized at nearly every winery in the world. Some wine lovers go to college to study enology, the science and study of wine, to become professional sommeliers.
Like every CardNoter Tasting and Experience Journal, this one starts with a full-color foldout tasting and aroma chart, and a brief history of wine and specifics of how it is made, like the fact that there are around 10,000 wine grape varieties planted all over the world.
Each spread of pages contains a full-page poly pocket to insert wine bottle labels on the left. On the right side is a tasting worksheet specifically for wine qualities. Wine is one of the most nuanced alcoholic beverages and the CardNoter Wine Tasting and Experience Journal has thorough taste and aroma worksheets to match.
The worksheet has space to fill in:
- Name of Wine
- Vintage
- Producer
- Region/Country
- Price
- Grapes
- Distributor
- ABV
- Color/Style (red, white, rose, and more)
- Appearance (thin, saturated, opaque)
- Taste Spectrum (from dry to sweet)
- Body (light to full)
- Balance (from unbalanced to balanced)
- Finish (short to long)
- Overall Experience out of 10
- Price to Value out of 10
- Extra tastes and aromas
- Comments
- Final rating out of 10
- Recommend, Do not recommend, or would purchase?
The Wine Tasting and Experience Journal is bound with a high-end twin-loop wire. The front and back covers can be fully customized with any design you like, and if you’re curious about further customization, just ask!
Whiskey Tasting and Experience Journal
George Bernard Shaw is quoted saying, “Whiskey is liquid sunshine” If you look further into the history of whiskey, especially in the United States, you’ll realize that it’s the drink that fueled the revolution and was the catalyst of prohibition. Through benefits and detriments, whiskey has been a beloved and prized spirit.
The foldout in the CardNoter Whiskey Tasting and Experience Journal has a full-color tasting and aroma chart and some quick reading material about whiskey, including a convenient hot toddy recipe.
Each spread of pages contains a full-page poly pocket to slide in whiskey bottle labels on the left. On the right side is a tasting worksheet specifically for whiskey qualities.
The worksheet has space to fill in:
- Name of Whiskey
- Type
- Location
- Price
- Distillery
- Age
- Color
- ABV
- Flavor Assessments (woody, smoky, leather, caramel and more)
- Taste Spectrum (sweet to try)
- Body (delicate to bold)
- Taste Strength (smooth to intense)
- Extra tastes and aromas
- Comments
- Final rating out of 10
- Recommend, Do not recommend, or would purchase?
The Whiskey Tasting and Experience Journal is bound with a high-end twin-loop wire. The front and back covers can be fully customized with any design you like, and if you’re curious about further customization, just ask!
The Perfect Way to Connect With Your Customers
As you can tell, the CardNoter Tasting and Experience Journals are a unique take on promotional products for breweries, dispensaries, distilleries, and wineries. Interactive, valuable, and functional, your customers will appreciate the ease of finding the business card of your dispensary and the label of the cannabis they love; or the label from your delicious seasonal beer with the date that it’s available
If you’re looking for a creative way to engage your customers with your products and would like to learn more about how you can create your own CardNoter Tasting and Experience Journal, send us an email at sales[at]cardnoter[dot]com. Customization options are unlimited!
Custom-branded CardNoters have been distributed throughout the U.S. at conferences, conventions, and educational forums; and through local businesses, political, logistics, and educational
groups.
CardNoter is available through members of the Promotional Products Industry. Contact your local ASI or PPAI representative for pricing and samples.
For Additional Information call 937.645.4646
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